High School Athletics Social Media

YOUR TEAM.
YOUR FEED.

Steele Reel Media builds the social media presence your athletic program deserves — so coaches can coach and your community stays connected.

Get a Free Audit See Our Work
“The scope and quality of that work went beyond what was assigned.”
“His posts are clear, well-designed, on-brand, and timely — he understands his audience.”
“He has materially contributed to rebuilding the public image of HHS Athletics.”
— Principal, Harrisonburg High School
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Our Work

Real posts.
Real results.

Every post below was created for Harrisonburg High School's athletics program during the 2025–26 season.

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Process

Simple for you.
Powerful for your program.

1
Free Audit & Pick Your Package
We review your current accounts and show you exactly what we'd do differently — before you spend a dollar. Then you choose the package that fits your program.
2
Content Pipeline
One shared Google Drive folder for photos and clips. A coaches group chat for score updates, cancellations, and quick communication. Constant back-and-forth between me, your coaches, and your AD — so nothing falls through the cracks.
3
Community Responds
Game day graphics, score recaps, schedules, athlete spotlights, and recognition posts — consistent, on-brand content your community actually shows up for.

Pricing

No long-term contract
for your first 30 days.

One contract. One relationship. One monthly payment. School-wide coverage.

Package 1

Varsity

$999/mo

  • Platforms: Instagram, Facebook & X
  • Coverage: Varsity sports only
  • Content: Game day graphics, score recaps, schedules, cancellations & special events
  • Reporting: Monthly analytics report
  • Onboarding: Brand audit & painlessly easy setup
  • Turnaround: Posts up within 24 hours
Get Started

Package 2

All Programs

$1,999/mo

  • Platforms: Instagram, Facebook & X
  • Coverage: Freshman, JV & Varsity — every sport
  • Content: Everything in Varsity, plus anything coaches or the AD request
  • Recognition: Athlete spotlights, Signing Day, awards
  • Graphics: Sponsor recognition & branded partner content
  • Strategy: Weekly call with your AD or designee
  • Priority: Fastest turnaround, first in queue
  • Reporting: Monthly analytics report
Get Started

All packages include onboarding audit + brand kit setup.

Platform Integration

Already on
Gipper?
We work with it.

Gipper is the leading content creation platform built specifically for high school athletics. If your program already has it, we plug right in — no extra setup, no friction.

If you don't have Gipper yet, we can add it to your package and handle everything.

Your Program Already Has Gipper
✓We use your existing Gipper account
✓No additional cost for Gipper access
✓Seamless integration with your package
Included
Need Gipper Added?
✓We set up and manage Gipper for you
✓Full branded template library
✓Added to your monthly package
+$100/mo
Raeden Steele — Founder, Steele Reel Media
RAEDEN
STEELE
Founder, Steele Reel Media LLC

Verified by HHS Athletics

I completed 400+ hours inside Harrisonburg High School's athletic department — leading the social media rebuild that was praised by parents, student-athletes, and the community. I ran game-day operations, managed gate receipts and cash accounting, monitored student-athlete eligibility through PowerSchool, and produced both the winter and spring athletic recognition ceremonies from concept to stage. I know what the job actually looks like from the inside because I did it.

"He has demonstrated the disposition the job requires — composure under pressure, genuine care for student-athletes, and the judgment to know when to act and when to ask."

"He arrived eager and respectful and is leaving with concrete, transferable competencies in athletic administration: financial management of game-day operations, communications and brand-building through social media, event planning and execution, eligibility and academic monitoring, supervision of student-athletes, and a working knowledge of VHSL rules across multiple sports."

— Performance Evaluation, Harrisonburg High School Athletics

Get In Touch

LET'S
TALK.

Start with a free audit. I'll show you exactly what's working on your accounts, what isn't, and what I'd do differently — before you spend a dollar.

Emailraeden@steelereelmedia.com
Phone703-618-9108
BasedAshburn, VA